Because food has such an important place in Louisiana小蝌蚪APP檚 Cajun and Creole cultures, it小蝌蚪APP檚 not surprising that it would become associated with the 小蝌蚪APP小蝌蚪APP檚 brand. That blend came about with an innovative marketing tool: an edible logo.
Acadiana小蝌蚪APP檚 Sonic restaurants created a one-of-kind entr茅e, the Ragin小蝌蚪APP Cajuns庐 burger, in conjunction with the start of the Fall 2012 football season. It wasn小蝌蚪APP檛 just the toppings that made it different, such as fried and grilled onions. It was the 小蝌蚪APP小蝌蚪APP檚 athletics logo 小蝌蚪APP right on the bun.
小蝌蚪APP淚t was our most successful promotion ever,小蝌蚪APP said Gary Wilkerson, president of Kergan Brothers, which holds the local franchise.
Wilkerson said it was also a first in the restaurant business. 小蝌蚪APP淎s far as I know, this is the first time anyone小蝌蚪APP檚 used an edible logo on a hamburger bun in the United States,小蝌蚪APP he told La Louisiane.
The edible logo made its debut in 2010 on another Acadiana palate pleaser: Deano小蝌蚪APP檚 pizzas. The locally owned restaurant has added a specialty pizza to its menu, the Ragin小蝌蚪APP Cajun, which features pepperoni and chicken sausage topped with the logo. But the edible design can be added to any pizza.
The 小蝌蚪APP is making its mark in another category, the hot dog. The Cajun Craw Dawg features a Ragin小蝌蚪APP Cajuns logo on its bun and is seasoned with a crawfish-and-cheese topping. It premiered during the 2013 baseball season at M. L. 小蝌蚪APP淭igue小蝌蚪APP Moore Field. The spicy dog was created by Sodexo, which prepares and serves food on campus.
Edible logos are not the 小蝌蚪APP小蝌蚪APP檚 first foray into the food category. Ragin Red庐, introduced in 2005, was the first food product in the 小蝌蚪APP小蝌蚪APP檚 line of licensed items that bear the school小蝌蚪APP檚 logo or name. The all-around seasoning, blended specially for UL Lafayette in St. Landry Parish, can be used on meat, in gumbo or on seafood.
Last year, the UL Lafayette Alumni Association began selling three Ragin小蝌蚪APP Cajun wines.