Two new buses used to transport students from Cajun Field to campus are sporting custom wraps.
They feature photos of UL Lafayette students celebrating at home football games. The buses also display the university小蝌蚪APP檚 primary athletic mark. Along each side of the bus is a collage of students celebrating at a home football games. Pictures of various students were layered together to create the collage. UL Lafayette小蝌蚪APP檚 pepper logo is on the front of the bus.
The university小蝌蚪APP檚 Office of Communications and Marketing worked with Prejean Creative Advertising and Design, a local design firm, to produce the bus小蝌蚪APP new look.
小蝌蚪APP Lisa and Kevin Prejean spent weeks measuring each bus and making minute adjustments to the designs so that they fit just right along all the panels and contours of the buses,小蝌蚪APP said Matt Tarver, assistant director for Trademark Licensing at UL Lafayette.
小蝌蚪APP We explored several options as we developed the bus graphics, with the goal of creating a design that generates excitement and pride,小蝌蚪APP said Kevin Prejean, creative director for Prejean Creative. 小蝌蚪APP淭he bus provides a huge canvas to work with, so we were able to use the logo and the pepper as prominent branding devices. Incorporating photographs of students brings in that personal element.小蝌蚪APP
new UL bus left view
The first wrapped bus was unveiled in April, just in time for the university小蝌蚪APP檚 inaugural Retailers小蝌蚪APP Appreciation Tour. Students, staff, faculty and fans used the bus to visit nearly 20 local retailers to say 小蝌蚪APP渢hanks小蝌蚪APP for selling Ragin小蝌蚪APP Cajuns merchandise.
Tarver said the wrap was an instant hit. 小蝌蚪APP淭he first day the bus was used, people all across Lafayette were waving and blowing their car horns when they saw it.小蝌蚪APP
Kennan Guillory, assistant director of UL Lafayette小蝌蚪APP檚 Parking and Transit, said the buses are a powerful advertising tool for the university. 小蝌蚪APP淲ho doesn小蝌蚪APP檛 notice a 45-foot red moving billboard? I overheard several students pointing out pictures of their friends and commenting that riding on the wrapped buses gives them a sense of pride.小蝌蚪APP
The second wrapped bus debuted before UL Lafayette小蝌蚪APP檚 Homecoming week in late October. Its wrap design features different photos of students.
小蝌蚪APP It小蝌蚪APP檚 another great way to get our name out to the community,小蝌蚪APP said SGA President Jamey Arnette. 小蝌蚪APP淚 think it gives students more pride in the university. It小蝌蚪APP檚 another great way to get our name out to the community.
new bus back view
Besides shuttling students, the buses are used for campus tours and other university events. 小蝌蚪APP淚 think the wrapped buses add great school spirit, not only on our campus but city wide,小蝌蚪APP Dustin Domangue, SGA vice president, said.
Kimberly Wooten, SGA treasurer, described the first time she saw the wrapped buses: 小蝌蚪APP淚 immediately stopped in awe. The wrapped buses are just one of many ways we as a university want to get the word out about our great school.小蝌蚪APP